Have you ever established a relationship with a vendor, only to realize later that you have made a wrong choice?
Information industry is in a mess, there are hundreds of fly by operators who hold zero respect towards your objectives, integrity of information and its value.
Such operators keeps exchanging data among themselves. At times when someone in the chain need to provide data they, don’t have, all they do is change the data to produce fresh data. In many situations nobody really knows if the data they have is actual or fabricated.