• Support

    Junior Production Executive

  • Trainer

    Training Manager

  • Digital Marketing

    Content Writer

  • UI/UX

    UI/UX Designer

  • UI/UX

    Senior UI/UX Designer

  • Strategy

    Senior Project Manager

  • CRM

    Zoho Developer

  • Business Analyst

    Senior Business Analyst

  • Digital Marketing

    Digital Marketing Manager

  • Sales

    NBD RM (New Business Development-Relationship Manager) 

Junior Production Executive

Date: January 21, 2025

Job Title: Junior Production Executive

Job Summary:

We are seeking a dedicated and detail-oriented Junior Production Executive to join our team. The ideal candidate will be responsible for processing, rectifying, and standardizing raw data in various formats, ensuring data quality, and uploading it into databases. This role requires a proactive individual with strong database knowledge and the ability to troubleshoot and resolve database issues.

Key Responsibilities:

  • Process Raw Data: Handle data in various formats (Excel, Text, Mdb, etc.), ensuring accurate processing.
  • Data Rectification: Clean up and rectify jumbled data to maintain data integrity.
  • Data Standardization: Standardize data elements such as port, country, unit, and party name.
  • Quality Control: Perform quality checks on data to ensure accuracy and consistency.
  • ETL Process Optimization: Optimize ETL processes for efficient data handling.
  • Database Management: Upload data into databases and troubleshoot database incident tickets.

Required Skills and Knowledge:

  • Tools: Proficiency in MS-Excel, MS-Access, and SQL (MSSQL).
  • SQL Query Writing: Ability to write and execute SQL queries effectively.
  • Data Standardization: Experience in standardizing data formats and elements.
  • Quality Checking: Strong ability to perform data quality checks.

Additional Skills:

  • Productivity Improvement: Ability to identify and implement productivity improvements.
  • Quick Learner: Adapt quickly to new tools, technologies, and processes.
  • Process Optimization: Experience in optimizing processes for better efficiency.

Job Details



Total Experience

1-2 Years



Relevant Experience

1 Year in Production



Location

Kolkata



Language Expertise

English



Educational Qualification

Graduate

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    Training Manager

    Date: January 21, 2025

    Job Description: Training Manager

    Position Overview

    We are seeking a highly skilled and experienced Training Manager to join our organization. The Trainer will be responsible for conducting comprehensive sales, product, and process training programs for our sales teams. The primary objective is to bridge skills gaps, optimize training content, and enhance the overall performance and revenue generation capabilities of our sales teams. The successful candidate will play a crucial role in ensuring that our sales teams possess the necessary skills and knowledge to achieve their goals and contribute to the company’s success.

    Responsibilities

    Optimize and Create Training Content:

    • Identify areas for improvement in existing training programs and develop new training initiatives.
    • Create engaging and relevant training content for new programs and ensure its effectiveness.
    • Conduct training sessions and assess the impact of training on sales team performance.

    Conduct Sales, Product, and Process Training:

    • Schedule and deliver effective sales, product, and process training sessions to sales teams.
    • Focus on developing the skills and knowledge required for achieving sales targets and enhancing customer satisfaction.
    • Utilize various training methods, including classroom training, online modules, workshops, and role-playing exercises.

    Improve External Communication:

    • Conduct email and pitch audits to enhance the quality and effectiveness of external communication.
    • Provide constructive feedback and guidance to sales teams to improve their communication skills.

    New Hire Training and On-the-Job Training (OJT):

    • Deliver comprehensive training on sales processes, products, and systems to new hires.
    • Conduct OJT sessions to reinforce training and provide hands-on experience in sales pitches, email communication, and other relevant areas.
    • Train new and existing resources on processes, ensuring adherence and compliance.

    Process Optimization and Training:

    • Develop and document process standard operating procedures (SOPs) to ensure consistency and efficiency.
    • Identify deviations in existing processes and conduct process training to address knowledge gaps.
    • Regularly audit adherence to processes and provide guidance for improvement.

    Maintain Training Records and Curriculum Database:

    • Ensure the curriculum database is up-to-date with the latest training materials and resources.
    • Keep accurate records of training sessions, feedback scores, and training outcomes.
    • Generate reports on training effectiveness, productivity, and sales support team performance.

    Qualification

    • Bachelor’s degree in a relevant field or equivalent work experience.
    • Proven experience as a Sales Trainer or in a similar training role.
    • In-depth knowledge of sales techniques, product knowledge, and sales processes.
    • Strong understanding of adult learning principles and training methodologies.
    • Excellent presentation, communication, and interpersonal skills.
    • Ability to assess training needs, develop content, and deliver engaging training sessions.
    • Proficiency in creating training materials using various tools and platforms.
    • Strong analytical and problem-solving skills with the ability to assess training impact and recommend improvements.
    • Familiarity with process documentation and adherence.
    • Experience in maintaining training records and generating reports.

    The Training Manager will play a vital role in driving the success of our sales teams through effective training and skill development. If you have a passion for training, a deep understanding of sales processes, and a track record of improving sales performance, we would love to hear from you. Join our team and contribute to the growth and revenue generation of our organization.

    Job Details



    Total Experience

    7-15 Years



    Relevant Experience

    7 Years Optimize and Create Training Content



    Location

    Delhi



    Language Expertise

    English



    Educational Qualification

    Post Graduate

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      Content Writer

      Date: January 21, 2025

      Job Description: Content Writer

      About the Role:

      We are seeking a talented and experienced Content Writer with 4-10 years of experience in the SaaS industry is preferred. The ideal candidate will possess exceptional writing skills and a deep understanding of content creation strategies tailored to the B2B SaaS sectors. As a Content Writer, you will play a critical role in crafting various types of content, including blogs, articles, social media posts, website copy, press releases, email templates, and ad copy to help enhance brand visibility and drive engagement.

      Key Responsibilities:

      • Content Creation: Produce high-quality, engaging, and original content for various platforms, including:
        • Blog posts, articles, and whitepapers
        • Social media content and campaigns
        • Press releases and case studies
        • Email newsletters and marketing templates
        • Website landing pages and product descriptions
        • Ad copy for digital campaigns
        • Copywriting for various SaaS-related content
      • Research: Conduct thorough research on industry-related topics to generate ideas and create original, well-structured, and engaging content.
      • SEO Optimization: Optimize content for search engines (SEO) by integrating appropriate keywords, meta tags, and relevant links to improve organic search visibility.
      • Content Editing & Proofreading: Review and edit content for accuracy, grammar, clarity, and consistency, ensuring it aligns with the brand’s tone and voice.
      • Collaboration: Work closely with marketing, design, and product teams to develop content strategies that resonate with the target audience and align with business goals.
      • Content Strategy: Assist in developing and executing content strategies that drive user engagement, lead generation, and customer retention.
      • Content Calendar: Help maintain and manage the content calendar, ensuring timely delivery of content across all platforms.
      • Performance Tracking: Use analytics tools to monitor the performance of published content and refine strategies based on insights and metrics.

      Required Skills and Qualifications:

      • Experience: 4-10 years of content writing experience, particularly within the SaaS industry.
      • Writing Skills: Strong command of the English language, with exceptional writing, editing, and proofreading skills.
      • Content Diversity: Proven ability to create various forms of content (blogs, articles, social media, emails, press releases, etc.).
      • SEO Knowledge: Strong understanding of SEO principles and the ability to integrate keywords and optimize content for search engines.
      • Industry Knowledge: Understanding of SaaS products and services, with the ability to translate complex technical topics into easy-to-understand content.
      • Research Skills: Ability to conduct thorough research on industry-related topics to ensure high-quality, relevant content.
      • Tools: Proficiency with content management systems (CMS), analytics tools, and collaboration tools (e.g., Google Analytics, WordPress, etc.).
      • Creativity & Adaptability: Ability to adapt to different writing styles, tones, and formats based on the platform and target audience.
      • Collaboration: Excellent communication skills and the ability to collaborate effectively with cross-functional teams.

      Preferred Qualifications:

      • Bachelor’s degree in English, Journalism, Mass Communications, Marketing, or a related field.
      • Experience working with B2B SaaS companies.
      • Familiarity with content marketing tools and software.

      What We Offer:

      • Competitive salary and benefits package.
      • Opportunity to work in a fast-growing SaaS company.
      • Collaborative and innovative work environment.
      • Career development and growth opportunities.

      Job Details



      Total Experience

      4-10 Years



      Relevant Experience

      4 years of content writing experience, particularly within the SaaS industry.



      Location

      Delhi



      Language Expertise

      English



      Educational Qualification

      Bachelor’s degree in English, Journalism, Mass Communications, Marketing

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        UI/UX Designer

        Date: January 21, 2025

        Job Description: UI/UX Designer

        Position Overview: We are looking for a skilled UI/UX Designer to join our team. Your role will involve creating intuitive interfaces that enhance user experiences for our SaaS products(Web app) and website design.

        Responsibilities:

        • Design user-friendly interfaces aligned with business goals and user needs for desktop and mobile View.
        • Create wireframes, mockups, and prototypes for design visualization and feedback.
        • Conduct user research and integrate insights to improve usability.
        • Develop interactive elements and animations for engaging user experiences.
        • Collaborate with product team and cross-functional teams to translate requirements into design solutions.
        • Create visual assets adhering to brand guidelines.

        Requirements:

        • Proven experience of at least 2 years as a UI/UX Designer with a strong portfolio.
        • Proficiency in design tools like Adobe XD, and Figma.
        • Understanding of HTML, CSS, and JavaScript for effective collaboration.
        • Strong grasp of user-centered design principles.
        • Excellent communication and problem-solving skills.
        • Bachelor’s degree in Design or related field.

        Benefits:

        • Competitive salary and performance-based bonuses.
        • Comprehensive health benefits package.
        • Professional development opportunities.
        • Dynamic and collaborative work environment.
        • Strong Career Growth path

        Job Details



        Total Experience

        3 Years



        Relevant Experience

        3 years as a UI/UX Designer



        Location

        Delhi



        Language Expertise

        English



        Educational Qualification

        Any Graduate

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          Senior UI/UX Designer

          Date: January 21, 2025

          Job Description: Senior UI/UX Designer

          Position Title: Senior UI/UX Designer

          Location: Okhla Phase-I, New delhi-110020

          Department: WEB-Design

          Job Type: Full-Time

          Position Overview:

          As a Senior UI/UX Designer at Infodrive India, you will lead and execute the design of intuitive and visually compelling user interfaces. Your role will involve a blend of creativity, strategic thinking, and technical expertise to craft experiences that delight our users.

          Key Responsibilities:

            • Design Leadership: Lead the end-to-end design process, from concept through to implementation, ensuring a high standard of quality and consistency.
            • User Research: Conduct and analyze user research to inform design decisions and enhance user satisfaction.
            • UI/UX Design: Develop wireframes, prototypes, and high-fidelity designs for web and mobile platforms.
          • Collaboration: Partner with product managers, developers, and other stakeholders to align design solutions with business goals and technical constraints.
          • Design Standards: Establish and maintain design guidelines, best practices, and standards to ensure a cohesive visual language.
          • CSS and Typography: Leverage expert knowledge of CSS and typography to create visually harmonious and functional designs.
          • Usability Testing: Plan and conduct usability tests to gather user feedback and iterate on designs.

          Qualifications:

          • Experience: Minimum of 5 years of experience in UI/UX design, with a strong portfolio demonstrating your design prowess.
          • Design Expertise: Deep understanding of design principles, including layout, color theory, and typography.
          • Technical Skills: Advanced proficiency in CSS and typography.
          • Research Skills: Proven ability to conduct and apply user research to inform design decisions.
          • Tools: Proficiency in design tools such as Figma, Adobe XD, Sketch, and InVision.
          • Communication: Exceptional communication skills, capable of articulating design concepts and justifications to various stakeholders.
          • Problem-Solving: Strong analytical and problem-solving abilities with a user-centered design approach.
          • Team Player: Effective collaboration in a team environment.

          Preferred Qualifications:

          • Education: Degree in Design, Human-Computer Interaction, or a related field.
          • Certifications: Relevant certifications in UI/UX design or related areas.
          • Knowledge: Familiarity with front-end development frameworks and tools.

          What We Offer:

          • Competitive salary and comprehensive benefits package.
          • Opportunities for continuous professional growth and development.
          • A collaborative and inclusive work culture.
          • Access to cutting-edge design tools and technologies.

          Job Details



          Total Experience

          7-15 Years



          Relevant Experience

          7 years as a UI/UX Designer



          Location

          Delhi



          Language Expertise

          English



          Educational Qualification

          Post Graduate

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            Senior Project Manager

            Date: January 21, 2025

            Role Clarity for Senior Project Manager

            1. Overview:

            The Senior Project Manager will oversee high-stakes projects within a dynamic and fast-paced B2B SaaS company specializing in export-import data analytics. They will drive cross-functional teams to deliver complex solutions with precision, ensuring alignment between business objectives and project outcomes while maintaining high standards in data security, performance, and scalability.

            2. Key Result Areas:

            1. Project Planning and Strategy
              • Develop project timelines and resource allocation plans aligned with business objectives.
              • Create scalable and adaptable project management frameworks to streamline future projects.
            2. Cross-functional Coordination
              • Serve as a liaison between engineering, product, marketing, and sales teams to ensure coherent project execution.
              • Oversee communication channels to prevent siloed operations.
            3. Risk Management
              • Identify and assess project risks, implementing proactive solutions to mitigate potential issues.
              • Ensure compliance with data security protocols and industry standards.
            4. Quality Control
              • Implement standardized quality checks and testing procedures to maintain project integrity.
              • Conduct regular audits and retrospectives to refine project processes.
            5. Stakeholder Communication
              • Prepare detailed project reports, timelines, and deliverables summaries for senior management.
              • Present project updates and critical issues to stakeholders on a regular basis.
            6. Resource Management
              • Optimize the use of team resources to deliver projects on time and within budget.
              • Collaborate with HR on workforce planning based on project requirements.
            7. Budget Management
              • Forecast, track, and manage project budgets to avoid overruns.
              • Work with finance to ensure transparency and cost-effectiveness in resource allocation.
            8. Technical Guidance
              • Provide strategic insights on technology trends relevant to export-import data analytics.
              • Assist the technical team in high-level architecture and tool decisions.
            9. Continuous Improvement
              • Champion agile methodologies and continuous improvement initiatives within the team.
              • Benchmark project performance to industry standards and adjust strategies accordingly.

            3. Competency:

            • Proficiency in Agile, Lean, and Waterfall project management methodologies.
            • Ability to analyze complex data and provide actionable insights.
            • Strong understanding of B2B SaaS(AI, BI, ML) business models.
            • Proficiency in managing distributed or remote teams.
            • Expertise in risk and compliance management.
            • Excellent communication and negotiation skills.
            • Problem-solving skills tailored to high-stakes, data-centric projects.
            • Skilled at change management and organizational transformation.
            • Strategic planning and foresight to anticipate future project needs.

            4. Skills:

            • Advanced project management (Agile, Scrum).
            • Proficiency with PM tools (JIRA, Redmine or any other Project management tool).
            • Knowledge of data visualization and analytics.
            • Effective stakeholder communication.
            • Proficiency in risk assessment tools.
            • Strong negotiation skills.
            • Ability to draft technical reports.
            • Excellent time-management and prioritization.
            • Capacity to manage cross-functional teams.
            • Documentation tools (e.g., Notion, Google Docs)
            • Wireframing tools like Balsamiq, Draw.io

            5. Traits:

            • Detail-oriented and highly organized
            • Resilient under pressure
            • Proactive in identifying solutions
            • Adaptable to changing priorities
            • Motivational leader who inspires team success

            6. DISC Personality:

            • Dominant (D): High; ideal for taking charge of projects, setting goals, and driving outcomes.
            • Influential (I): Moderate; effective for engaging and motivating teams.
            • Steady (S): Low to moderate; ability to remain composed but also adapt as needed.
            • Conscientious (C): High; crucial for attention to detail, data analysis, and maintaining quality.

            7. Experience:

            • Minimum of 8-10 years in project management.
            • 8+ years within a B2B SaaS environment, preferably in data analytics.
            • Proven record of managing complex, large-scale projects.

            8. Most Appropriate Positions Held in Past Organizations:

            • Project Manager / Senior Project Manager
            • Technical Project Manager
            • Product Manager with Project Coordination responsibilities
            • Agile Coach or Scrum Master with project oversight

            9. Education:

            • Bachelor’s degree in Computer Science, Information Technology, Business Management, or a related field.
            • Preferred: Master’s degree or PMP, PMI-ACP, or similar certifications.

            10. Conclusion:

            This role is essential for ensuring high-quality project delivery and operational efficiency in a data-centric SaaS environment. The ideal Senior Project Manager will bring a balance of technical acumen, strategic insight, and people management skills to foster productivity, innovation, and collaboration across departments.

            Job Details



            Total Experience

            8-10 Years



            Relevant Experience

            8+ years within a B2B SaaS environment



            Location

            Delhi



            Language Expertise

            English



            Educational Qualification

            B. Tech + MBA

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              Zoho Developer

              Date: September 17, 2024

              Job description (Zoho Developer)

              Company – Infodrive India

              Location: Okhla Phase 1 New Delhi

              Company Overview:

              Infodrive India is a leading SAAS company specializing in Export Import Market Research. We empower businesses with innovative solutions leveraging cutting-edge technologies. As part of our commitment to excellence, we are seeking a talented and experienced Sr. Zoho Developer to join our dynamic team.

              Position Overview:

              As a Zoho Developer, you will be responsible to lead a team of Zoo developers for designing, developing, and implementing customized solutions within the Zoho One suite of applications to meet our business requirements. You will collaborate closely with cross-functional teams, including sales, marketing, operations, customer success, sales support, accounts, business analysts, project managers, and other developers, to deliver high-quality solutions that drive efficiency and productivity across the organization.

              Key Responsibilities:

              • Leading a team of Zoho developers to guide, train, mentor and monitor to enhance their skills to implement the custom solutions within Zoho One suite.
              • Managing the Admin panels for different Zoho Applications and other marketing automation tools integrated with Zoho.
              • User training for 100% user adoption to ensure the applications are being used fully in the right direction where it helps to achieve organizational goals.
              • Project documentation and Design, develop, and deploy Zoho applications, including but not limited to Zoho CRM, Zoho Creator, Zoho Books, and Zoho Desk, according to business requirements.
              • Customize and configure Zoho applications to streamline business processes and enhance user experience.
              • Integrate Zoho applications with third-party systems and tools to ensure seamless data flow and interoperability.
              • Develop custom functions, workflows, and modules within Zoho applications to address specific business needs.
              • Conduct thorough testing and debugging of Zoho applications to ensure optimal performance and reliability.
              • Provide technical support and troubleshooting assistance to end-users as needed.
              • Stay updated on the latest Zoho features, enhancements, and best practices to continuously improve our solutions.
              • Collaborate with stakeholders to gather requirements, define project scope, and propose innovative solutions leveraging Zoho technologies.
              • Document technical specifications, design decisions, and implementation details for future reference and knowledge sharing.

              Qualifications:

              • Bachelor’s or master’s degree in Computer Science, Engineering, or a related field.
              • Proven experience as a Zoho Developer or similar role, with a strong portfolio of successful Zoho projects.
              • Proficiency in Zoho suite of applications, including Zoho CRM, Zoho Creator, Zoho Books, and Zoho Desk.
              • Solid understanding of Zoho Deluge scripting language and APIs for customization and integration purposes.
              • Experience with web technologies such as HTML, CSS, JavaScript, and RESTful APIs.
              • Strong analytical and problem-solving skills with a keen attention to detail.
              • Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams.
              • Proven ability to manage multiple projects simultaneously and meet tight deadlines.
              • Zoho certifications (e.g., Zoho Developer, Zoho Creator Certified Developer) are a plus.

              Benefits:

              • Competitive salary commensurate with experience.
              • Health insurance, retirement plans, and other benefits package.
              • Opportunities for professional growth and career advancement.
              • Collaborative and inclusive work environment with a focus on innovation and continuous learning.

              If you are passionate about leveraging Zoho technologies to drive business success and thrive in a fast-paced, dynamic environment, we want to hear from you! Join us in revolutionizing the way businesses operate with our innovative SAAS solutions.

              Job Details

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                Senior Business Analyst

                Date: September 17, 2024

                Job description (Senior Business Analyst)

                Company: Infodrive India

                Location: Okhla Phase1 NewDelhi

                About Infodrive India: Infodrive India is a leading [insert industry] company specializing in [insert key products/services]. With a commitment to innovation and excellence, we strive to deliver cutting-edge solutions that empower businesses to thrive in today’s dynamic marketplace. Our team comprises talented professionals dedicated to driving growth and success for our clients.

                Job Description:

                Infodrive India is seeking a highly skilled and experienced Senior Business Analyst to join our dynamic team. The successful candidate will play a pivotal role in driving business growth and maximizing operational efficiency through strategic analysis and actionable insights. As a Senior Business Analyst, you will collaborate closely with cross-functional teams to identify business opportunities, optimize processes, and support decision-making at all levels of the organization

                Job Responsibilities

                1. Strategic Analysis: Conduct in-depth analysis of market trends, competitive landscape, and industry benchmarks to identify growth opportunities and potential risks.
                2. Requirements Gathering: Collaborate with stakeholders to gather, analyze, and prioritize business requirements for new initiatives, enhancements, and optimizations.
                3. Data Analysis: Utilize advanced analytical techniques to extract insights from complex datasets and provide actionable recommendations for improving business performance.
                4. Performance Monitoring: Develop and implement KPIs and performance metrics to track the success of business initiatives and drive continuous improvement.
                5. Business Process Optimization: Identify inefficiencies in existing processes and workflows, and work with stakeholders to develop and implement solutions for optimization.
                6. Stakeholder Management: Build strong relationships with key stakeholders across departments to understand their needs and objectives, and align business analysis efforts accordingly.
                7. Project Management: Lead cross-functional projects from inception to completion, ensuring timely delivery and effective communication throughout the project lifecycle.
                8. Solution Evaluation: Evaluate potential solutions and technologies to address business needs, and make recommendations based on cost-benefit analysis and feasibility assessments.
                9. Documentation and Reporting: Prepare comprehensive documentation, including business requirements, process flows, and project plans, and deliver insightful reports to key stakeholders.
                10. Mentoring and Coaching: Provide guidance and support to junior team members, fostering their professional development and contributing to a collaborative and high-performing team culture

                Qualifications:

                • Bachelor’s degree in Business Administration, Finance, Economics, or a related field; Master’s degree preferred.
                • Proven experience (5 years) as a Business Analyst or similar role, with a focus on strategic analysis, process optimization, and project management.
                • Strong analytical skills with the ability to interpret complex data and extract actionable insights.
                • Excellent communication and interpersonal skills, with the ability to effectively collaborate with diverse stakeholders.
                • Proficiency in business analysis tools and techniques, such as data modeling, process mapping, and requirement elicitation.
                • Experience with Agile methodologies and project management tools is a plus.
                • Certification in Business Analysis (e.g., CBAP, PMI-PBA) is desirable but not required.
                • [Any specific industry knowledge or technical skills relevant to your company’s operations]

                Job Details

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                  Digital Marketing Manager

                  Date: September 17, 2024

                  Job Description (Manager Marketing & Corporate Communication)

                  Location: Okhla Phase 1, New Delhi

                  Job Purpose:

                  The Digital Marketing Manager (DMM) will oversee the planning, development, and execution of the company’s digital marketing strategy across all channels. The role is responsible for developing innovative marketing campaigns to drive brand awareness, lead generation, and customer engagement. The DMM will work closely with SEO, social media, creative, content Development & marketing, and liaise with external vendors to ensure cohesive and effective marketing strategies.

                  Key Responsibilities

                  1. Digital Marketing Strategy & Campaign Management:

                  a. Develop and execute comprehensive digital marketing campaigns across various channels, including web, SEO/SEM, social media, email, PPC, and display advertising.

                  b. Plan and execute paid and organic marketing campaigns to drive leads and conversions.

                  c. Collaborate with the web, marketing operations, sales, and customer success teams to ensure campaigns are executed on time and within budget.

                  d. Oversee the execution of content marketing strategies and campaigns to enhance branding and promote products/services.

                  2. Social Media & Content Management:

                  a. Manage the company’s social media presence across platforms (Facebook, Twitter, Instagram, LinkedIn, etc.).

                  b. Design, build, and maintain social media campaigns and digital presence to increase brand awareness and follower engagement.

                  c. Plan, generate, maintain, and optimize content marketing for branding and promotions.

                  d. Monitor and manage online reputation (ORM) through proactive brand-building and responding to customer feedback.

                  3. SEO, SEM & Website Optimization:

                  a. Increase organic traffic across all websites through keyword research, link building, and other SEO best practices.

                  b. Optimize landing pages, URL structures, and content sitemaps for higher search rankings.

                  c. Use SEM strategies to increase website visibility and drive paid traffic effectively.

                  d. Implement and evaluate conversion rate optimization (CRO) strategies to maximize customer acquisition and engagement.

                  4. Performance Measurement & Analytics:

                  a. Measure and report on campaign performance, focusing on ROI, traffic, lead generation, conversions, and customer engagement metrics.

                  b. Analyze website traffic, social media performance, and conversion data to identify trends, insights, and areas for improvement.

                  c. Use analytical tools (e.g., Google Analytics, Facebook Insights, Twitter Analytics and any other marketing tools as per requirement ) to track campaign effectiveness and optimize spend/performance.

                  5. Team Leadership & Collaboration:

                  a. Manage and mentor a digital marketing team, including SEO, SMO, content, and creative specialists.

                  b. Foster a culture of collaboration and innovation by working closely with internal teams to create effective landing pages, customer experiences, and user journeys.

                  c. Liaise with external partners, agencies, and vendors to execute campaigns and adopt emerging marketing technologies.

                  6. Emerging Technologies & Trends:

                  a. Stay updated with the latest digital marketing trends and best practices in online marketing, including new technologies in web analytics, marketing automation, and customer data analysis.

                  b. Evaluate and recommend emerging technologies for adoption to improve marketing performance and customer engagement

                  Key Skills & Competencies

                  • Technical Skills:
                    • Proficiency with digital marketing platforms (e.g., Search Console, Webmaster, Google Analytics (GA4), Google Tag Manager, HeatMap, SEM Rush, Screaming Frog, Facebook Insights, Twitter Analytics, Tweetdeck).
                    • Experience with ad serving tools (e.g., DART, Atlas).
                    • Strong grasp of SEO/SEM techniques, PPC, and CRO best practices.
                    • Knowledge of HTML, CSS, and JavaScript constraints to optimize web and landing page performance.
                    • Expertise in email marketing tools and practices for segmentation, personalization, and automation.
                    • Understanding of the idiosyncrasies between paid and organic social media strategies.
                    • Experience with video marketing (YouTube), content marketing, and blog/PR promotion.
                  • Analytical Skills:
                    • Strong analytical abilities to evaluate end-to-end customer experience and use data to optimize campaigns.
                    • Ability to interpret web analytics data and translate insights into actionable strategies.
                    • Proficient in measuring campaign performance (ROI, KPIs, CTRs) and identifying areas for improvement.
                  • Leadership & Team Management:
                    • Proven ability to lead, mentor, and develop high-performing digital marketing teams.
                    • Experience in managing multiple stakeholders and collaborating with cross-functional teams.
                    • Adept at working with external vendors and agencies to drive results.

                  Measurement Metrics:

                  • Conversion Rate Optimization:
                    • Increase in website visitors, qualified leads, and improved CRO.
                    • Achieve target RoI on paid campaigns.
                    • Reduction in cost per lead and increase in lead conversions.
                    • Visit to Lead Ratio
                    • Lead Qualification Ratio
                    • Lead to Sale Ratio
                  • SMO/Blog/PR/Video Marketing:
                    • Post reach, impressions, views, and followers’ growth.
                    • Increase in referral traffic and qualified leads through backlinks.
                    • Growth in YouTube subscribers, video views, and organic reach.
                  • Overall Business Metrics:
                    • Growth in the number of qualified leads and lead conversion ratio.
                    • Marketing spends vs. revenue growth.
                    • Increase in brand reach, recall, and positive online reputation across geographies.

                  Qualifications:

                  • Bachelor’s or MBA/PGDBM- Marketing, or a related field.
                  • 5+ years of experience in digital marketing, with at least 2 years in a leadership role.
                  • Hands-on experience in managing large-scale digital marketing campaigns across multiple channels.
                  • Certification in Google Analytics, SEO/SEM, or related digital marketing disciplines is a plus.

                  Personal Attributes:

                  • Creative thinker with a data-driven mindset.
                  • Strong leadership and team management skills.
                  • Ability to work in a fast-paced, deadline-driven environment.
                  • Excellent communication, problem-solving, and decision-making skill

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                    NBD RM (New Business Development-Relationship Manager) 

                    Date: September 17, 2024

                    Job description ( NBD RM )

                    Relationship Manager is a inside sales person who is responsible for generating revenue by converting leads / referrals into sales. He would be responsible for giving SAAS product demos to the leads assigned/referrals generated. He would also be responsible for generating & aligning demos from multiple sources of leads including cold lead (LinkedIn, Zoom Info, Organic traffic, Google & Email campaigns), negotiate, do necessary follow ups and closing the sale.

                    Experience Essential

                    Min 2 Yrs of relevant experience in Sales

                    Job Responsibilities

                    1. To generate revenue by converting Demo into Sale
                    2. To generate revenue through referrals generated
                    3. Manage rescheduling & any changes in the relate to demo schedule
                    4. To generate demos through cold calling
                    5. To generate client interest for the Demo

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